The 2010 Real Estate Social Media Census

In an unprecedented industry response level, more than 10,000 real estate professionals have responded to RISMedia's Real Estate Social Media Census within one week of launching the survey. The deadline has been extended to participate, but time is of the essense. Don't miss this important opportunity to participate in the industry's definitive census on the use of social media in real estate. All participants in the Census will receive a complimentary copy of the complete report and statistics, valued at $495.

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The official Census title, "The 2010 Dalton/Hundley Real Estate Social Media Census(sm)," is named after its co-creators, Allan Dalton, Chief Marketing Officer of RISMedia, Co-Founder and President of the Top 5 in Real Estate Network® and former CEO of Realtor.com; and Steve Hundley, CEO of 1parkplace, a real estate technology solutions company. The Census is intended to collect critical industry data that will reveal the best practices, systems and solutions for maximizing the opportunities presented by social media and social networking.

To participate in the industry's definitive Real Estate Social Media Census now, visit www.socialmediacensus.org. Given the intense response level and its significance to the national real estate industry, Dalton has extended the Real Estate Social Media Census deadline beyond March 15th.

The motivation for conducting the Real Estate Social Media Census was derived from filtering the thousands of mixed messages regarding social media and social networking circulating in the real estate industry by the vast number of self-proclaimed experts who may or may not have experience selling real estate.

"The social media phenomenon will only continue to grow, both in terms of usage and in the manner in which individual businesses will strategically refine social media potential for their own purpose," says Dalton. "The question is, how can real estate professionals best utilize social media and social networking to become and remain relevant, and thereby, increase revenue? The goal of the 2010 Dalton/Hundley Real Estate Social Media Census(sm) is to analyze how real estate companies, agents, teams, and IT and marketing divisions are effectively leveraging social media in order to build profitable relationships with new and past clients and better serve the informational needs of niche markets and newly formed online communities."

Interest in the survey has been growing exponentially, with nearly 2,000 industry practitioners volunteering their time to take the opportunity to be heard in the first 24 hours of its launch last Tuesday.

According to Dalton, "The intense and immediate response to the Real Estate Social Media Census shows how social networking/media offers real estate companies and professionals an unmatched opportunity to become relevant with today's savvy, technology-oriented real estate consumers, and how they want to be the leaders in their respective markets on delivering just that."

Initial reaction has participants describing the Real Estate Social Media Census with the phrases, "monumentally important, topical and timely," "well thought out," "eye-opening," and "truly compelling."

The data collected from the Census will provide a basis of fact for the upcoming book, soon to be published by RISMedia titled, "Leveraging Your Social Media Links - Converting Friends, Fans, Followers and Users into Buyers and Sellers," which is being authored by Dalton with support from Hundley, as well as provide solid educational reference for RISMedia's upcoming "Social Media Summit" in New York June 9th and 10th. Visit http://rismedia.com/events/leadership-conference/ for more information on the conference.

All participants in the Census will receive a complimentary copy of the complete report and statistics, valued at $495. Once completed, census participants are invited to join the Census Fan page on Facebook and follow the Census on Twitter for updates and ongoing information about the Census.

"The 2010 Dalton/Hundley Real Estate Social Media Census (sm) is part of our larger commitment to serve the industry," says John Featherston, Chairman of RISMedia. This year, RISMedia's Annual Leadership Conference - "The Real Estate Social Media Summit" - will feature more than 80 leading practitioners and expert speakers on the subject of social media and emerging technologies with a special emphasis on blogging and mobile technology.

For more information on the Summit, taking place on June 9 and 10 in Rye, New York, or to register, visit http://rismedia.com/events/leadership-conference/.